EUPHEMISM

3 Contemporer Research in The field of Euphemism:

1.      Brown and Levinson (1978, p. 66)

Find: Adapting Brown and Levinson’s ‘Politeness’ Theory to the Analysis of Casual Conversation.

The fundamental idea underlying face-work theory is that people living in a society do their best to save their face and not to lose it. It must be noted that face is a very fragile element that can be easily damaged by others. Therefore, when people communicate with each other, all participants are in charge of maintaining not only their own face, but also other people's face.

2.      Kate Burridge and Keith Allan

Find: Euphemism & Dysphemism: Language Used as Shield and Weapon

            This study is a linguistic and socio-psychological exploration of a universal human practice. The text argues that euphemisms and dysphemisms demonstrate the poetic inventiveness of ordinary people and reveal a folk culture that has received little attention.

3.      R. W. Holder

Find: How Not to Say what You Mean: A Dictionary of Euphemisms

            Now obsolete euphemisms like 'leaping house', 'nightingale' are signposted as such. And to prove that the use of euphemisms is not just a British speciality, there is widespread coverage of American euphemisms too: 'English' (pertaining to sexual deviance), 'watermelon' (an indication of pregnancy).

What we found If we study Euphemism:

1        The Advantage of Euphemism in the New Mode of English
Classroom Teaching

Expert: Robert Burchfield, H.D. Brown and J. L Austin

2        Dealing with taboo or sensitive subjects

Expert: R.W. Holder